1332THE DIGITALIZATION OF FIELD PROCESSES IN THE PERUTNINA PTUJ COMPANY

In order to offer a better service, respond more quickly to market demands and provide conditions for growth, the company Perutnina Ptuj decided to make changes in its business. They needed an environment that would provide them with the marketing of services and products without internal conflicts and coordinated contact with existing and potential customers, regardless of the used sales channel or partner. The answer to their problems was the digitization of field processes.

The introduction of mobile support for field activities

They decided to introduce mobile support. Based on the good experience of the company Pomurske mlekarne and after looking at an example of good practice after the digital transformation, they decided to introduce MSP (Mobile Service Platforms), which Telekom Slovenije offers as a cloud service. This gives companies a better overview of their business, faster flow of information and the ability to respond faster. It ensures better coordination of activities in the field and better utilization of available resources.

MSP was developed by i-Rose in cooperation with Telekom Slovenije. It allows the user to access information from the office and vice versa, document management and better communication. The tool is useful for field processes in all industries, and is adapted to the business processes and the nature of an individual company. The user accesses data from the back-end system via a tablet or smartphone.

Perutnina Ptuj will improve its appearance at points of sale with MSP. They will have quality information on stocks and the condition of shelves in stores, as well as records of activities which they will use to negotiate with retailers. With real-time information and greater negotiation power, they will also save on marketing activities. The expected time savings are expected to be 8 hours per week per employee, who has so far used paper forms on the field and then entered reports into a computer after the end of the working day. With the right information, they will optimize the team’s performance in the field and improve their productivity. They estimate that the level of efficiency will increase by 30%, but at the same time they believe that their investment in mobile support will pay off in about 6 months.