BOOKS FROM MLADINSKA KNJIGA ON THE INTERNET

A new title for lazy book lovers.

The presentation page of the Mladinska knjiga publishing house enables browsing the book catalog and easy ordering – a special catalog for professionals.

Following the example of many foreign publishing houses, Slovenian publishing houses also began to present their offer in electronic form. Last month, we reported on the setting up of the first Slovenian electronic bookstore, prepared by the Slovenska knjiga publishing house and it offers the titles of more than ten local publishing houses. Yesterday, as part of the “summer bookstores of Slovenian publishers”, which takes place in the exhibition space of the company Domus on Slovenska cesta, representatives of the publishing house Mladinska knjiga presented the electronic bookstore MKZ, which – as they wrote in the presentation text – is available at www.mkz-lj.si from the second half of June.

The presentation page of the Mladinska knjiga publishing house is, as is understandable, intended primarily for individual users, readers and buyers of books and other publishing publications, including cassettes, videocassettes, records and computer records; Professional users, bookstores, librarians, teachers and institutions will certainly be helped by the information, and the publishing house’s computer center will prepare a special electronic catalog (now used by representatives to order books in their mobile offices that have modem access to the publishing house’s main computer), a tool that will enable direct ordering to stores and larger customers.

The electronic bookstore of Mladinska knjiga (made by the computer company i-Rose from Laško) has several sections, the most important being the book catalog, in which all book and other editions of the publishing house are listed. There are currently two thousand four hundred titles in the catalog; In addition to basic information (title, author, number of pages, binding, retail price, availability), most units also have a cover image and a brief description of the content. The information on new editions is entered regularly every Friday. New titles are especially pointed out in the Book News of the Week section, and monthly special sales with up to fifty percent reduced prices are regularly included among the special benefits. The offer will – as they guarantee – be enriched with special benefits for “browsers”. In this part of the presentation, the publishing house also offers pre-orders for important book editions. Some important editions are additionally presented, one supposedly now with a video of an advertising message that was otherwise broadcasted on television stations.

Of course, the publishing house, as the publisher of three magazines intended for younger readers, did not forget about the comprehensive presentation of Ciciban, Pila or Pisani list and Gea. All three publications are presented with a summary of the content from the current issue and predictions of interesting content that will be displayed in future editions. The Mladinska knjiga e-bookstore also allows curious people and book subscribers to subscribe to regular newsletters. If they enter their data and e-mail address, they will receive real-time information from MKZ about all the publishing house’s novelties by e-mail. The title of the novelty written in the notice is linked to the catalog, so that clicking on it brings the browser to the place in the catalog where the novelty is entered and described. Next to each address in the catalog, of course, there is a button for selecting and ordering on the screen, which allows you to enter any number of addresses in the e-order form. The client sends the form by e-mail to the computer information system of the publishing house, where the order is processed and printed out the next day as an order for sending the ordered goods. Delivery from the warehouse to the post office is provided by the publisher within 24 hours of the order, and the book is with the subscriber in two to three days (now only cash on delivery is possible, later the publisher will also allow payment by credit card, and will also offer installment payments).

SIMPLE AND FAST – Shoppers in the e-bookstore just click the desired addresses, at the end of the browsing decision they send orders to the publisher by e-mail. The books later arrive in two to three days.