Internet – a new sales channel

The Mladinska knjiga publishing house has been presenting its pages on the internet since this summer. Our presentation on the internet is mainly intended for individual users, readers and fans of books and other publishing houses. For professional users, such as bookstores, librarians, teachers and institutions, the information on the Internet will be a welcome support and will help with finding, as we can browse the catalog by several criteria (title, author, product type, content or editorial collections).

The majority of the presentation is currently intended for the catalog of products (books, videocassettes, CDs, audio cassettes) from the publishing and sales program of the Publishing House. It is currently the largest bookstore – offering books on Slovenian internet pages.

The presentation consists of four basic sets:

• book catalog,
• weekly news,
• special benefits, pre-orders,
• magazines.

All book and other editions (cassettes, videocassettes, CDs) from our publishing and sales program are classified in the book catalog. The catalog is constantly being updated with new results, so far almost 2400 product titles are entered in it. In addition to basic information (title, author, product type, number of pages, binding, retail price, availability status), most products also have a cover image and a brief description of the content. We regularly include monthly special sales with up to 50% lower prices and we will be adding the offer with special benefits for “browsers”. Under favorable offers, all pre-orders for important book editions are also presented, which we sell before the issue at special, lower prices. The weekly news especially highlights all the titles that are new this week. They stay among the novelties for a month, then they automatically move to the regular book catalog. In the Magazine option we find presentations of three magazines published by the newspaper activity of the Mladinska knjiga Publishing House. These are Ciciban, Pisani list PIL and Gea. All three magazines present themselves with a summary of their contents from the current issue, and they are also already announcing interesting things from the articles of future issues. A special feature of our presentation is the chapter of the notice, where all “surfers” and subscribers of our editions can also subscribe to regular orders about novelties in the Publishing House.

Thus, when entering their e-mail address, they will receive real-time information about all news by e-mail. Along with each presented product, there is of course a button for selection and ordering, which allows you to enter any number of products and copies in the order form. You send this by e-mail via the server directly to our computer information system, where the order is processed and displayed the next day as an order for sending the ordered goods. We will strive to develop the new medium into a new sales channel, through which we will try to present our entire program to readers directly and remotely in the future and fulfill their orders as quickly as possible. Because we are aware that the Internet is a very lively and fast-growing medium, we at Založba Mladinska knjiga will constantly take care of updating and expanding the offer on our pages. We also want feedback and initiatives from our readers, as we prepare all editions with a great desire to meet the expectations of our customers. For “surfers”, our address: http://www.mkz-lj.si.